I have not posted much about Carl Pei’s new company Nothing, yet, because most of the news has been uninteresting. The marketing strategy has been to trickle minor bits of none newsworthy information.
We knew that Nothing would release some earbuds, they told us the name ear (1), and more recently, they confirmed the launch would be on the 27th of July, but until now, we knew nothing about the Nothing earbuds.
One of the issues I have had is that TWS earbuds are launched daily. Almost every company has a pair, Amazon is saturated by decent quality and affordable earbuds. So it was a little hard to feel enthusiastic about the Nothing earbuds.
Today, they teased more information, but this time it is actually quite newsworthy, giving us an idea of where the earbuds are positioned within the market.
Nothing ear (1) will have state-of-the-art Active Noise Cancellation, which uses three high definition mics to bring your music, films and podcasts into sharp focus. Users can expect a premium user experience, alongside leading specs, like ANC, all for £99 GBP.
The designs of the earbuds have been teased too, and it looks like they are going to be transparent, which will make them a little more interesting to look at than all the other generic TWS earbuds out there.
The £99 price point with ANC is quite interesting; this is substantially below big brands such as Sony, Bose and Apple. Even the Huawei Freebuds Pro launched at £169 but now sell for £109. You have to look at more affordable brands such as Edifier if you want decent ANC at a sub-£100 price.
Can Nothing manage to make great-sounding earbuds with excellent ANC for a more affordable price than pretty much every big brand name out there?
I am James, a UK-based tech enthusiast and the creative mind behind Mighty Gadget, which I’ve proudly run since 2007. Passionate about all things technology, my expertise spans from computers and networking, to mobile, wearables, and smart home devices.
As a fitness fanatic who loves running and cycling, I also have a keen interest in fitness-related technology, and I take every opportunity to cover this niche on my blog. My diverse interests allow me to bring a unique perspective to tech blogging, merging lifestyle, fitness, and the latest tech trends.
In my academic pursuits, I earned a BSc in Information Systems Design from UCLAN, before advancing my learning with a Master’s Degree in Computing. This advanced study also included Cisco CCNA accreditation, further demonstrating my commitment to understanding and staying ahead of the technology curve.
I’m proud to share that Vuelio has consistently ranked Mighty Gadget as one of the top technology blogs in the UK. With my dedication to technology and drive to share my insights, I aim to continue providing my readers with engaging and informative content.