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Yesterday, TCL had a big CES virtual announcement covering a lot of products. Their display side of the business is particularily large, and last year they shifted 17.3 million TVs, with a 25% year on year growth in the US and a massive 96% growth in Europe.

They hope to continue this growth with a continued push in improving their TV and display tech.

This includes announcements for:

OD Zero Mini-LED

OD Zero is a technology that combines TCL’s latest generation Mini-LED backlight technology to offer a new ultra-slim TV.

OD Zero represents the optical distance between the Mini-LED backlight layer and the LCD display layer (diffuser plate), which has now been reduced to an astonishing 0 mm, to create an ultra-thin high-performance backlight module.

Along with smoothly brilliant luminance and new level of High Dynamic Range, TCL OD Zero Mini-LED provides users with a richer colour layer, more depth of details and an unrivalled viewing experience of striking and uniform brightness.

This high uniformity is achieved by reducing the distance between the light source and the diffuser plate. This effectively controls the range of astigmatism, improves the contrast and minimises optical halo effect.

With thousands of local dimming zones that allow the brightness to be adjusted in real-time alongside the corresponding backlight areas, TCL OD Zero Mini-LED delivers superb precision in contrast control.

Google TV

TCL Google TVs will combine TCL’s industry-leading display technologies, such as Mini-LED, 8K and QLED, with Google’s entertainment offerings, to provide users with more of the content they love, in stunning definition on the latest TCL screens, more easily than ever before.

TCL Google TVs will combine TCL’s industry-leading display technologies, such as Mini-LED, 8K and QLED, with Google’s entertainment offerings, to provide users with more of the content they love, in stunning definition on the latest TCL screens, more easily than ever before.

Models, Price and Availability

The announcement doesn’t appear to include any specifics about displays using Google or OD Zero Mini-LED, when they will be launched or any ideal of pricing

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