Apple and Samsung have dominated the smartphone market for many years, and it has been difficult for any other companies to rival them. In the UK, the former has a 46.85 per cent market share, while the latter has 32.37 per cent. Google has a mere 2.09 per cent share.
Google Pixel offerings have gradually improved in recent years, though, and they are starting to gain recognition as worthy challengers to the big guns. Its biometrics have been particularly impressive, and integration with the Google browser could help these devices earn widespread usage.
Google Pixel Has Been Lauded for its Biometrics
The last few years have witnessed a heavy focus on the development of fingerprint and face scanners on mobile devices, and this technology will soon be ubiquitous. Smartphone users can log into their devices using biometrics, making them much more secure and harder to break into than ever before.
The next step for biometrics will be their integration online. Currently, passwords still reign supreme when it comes to online security protocols, but these outdated methods of entry have many weaknesses. According to research from ExpressVPN, people tend to pick incredibly simple passwords, such as ‘123456', while in the UK, Ashley is the most common password. It's clear that users need to up their security game, and biometrics can help them.
Negligence makes it easy for hackers, and the internet has desperately needed a more effective method of security for some time. Some of the world’s biggest tech companies have pledged to eradicate passwords by introducing new technology that negates the need for them.
The current Pixel 6 series comes with an in-display fingerprint scanner, while it has drawn some criticism for its slow unlock method it is regarded as being highly secure. Users can log into their devices this way, but it will also be integrated with sites online in the future. Because Google is the world’s most popular browser, it will find it easier than Apple or Samsung to streamline its biometric authentication across websites.
Other Advancements Helping Google to Compete
Google has been working on several other ways to compete at the top of the smartphone industry after years of being in the shadows of the big guns. The custom-built chip that was introduced on the Pixel 6 made people take note of this new challenger to the established hierarchy.
According to Android Central, the Tensor chip can help Google contend with the iPhone. The brand-new upgrade is 80 per cent faster than the Qualcomm Snapdragon 765G chip that was included in the last iteration of the smartphone. It was custom made for this device, meaning no other smartphone on the market can offer it.
The Pixel 6 also has a sleek and original design that makes it stand out from other smartphones. The company is clearly attempting to innovate and separate itself from its rivals. With clever incremental adaptations like these, it could soon make a name for itself.
Google is still way behind the major players in the smartphone market, but its steps forward in integrating biometrics could help it contend. Other minor progressions have also led critics to take the Pixel seriously.