As the number of smartphone owners has increased the development of mobile gambling naturally followed. Today there are more than 3.5 billion smartphone users, which means the potential market is massive. Naturally, a huge number of existing online platforms and newly designed platforms were adapted to accommodate phone users and to make sense on a small screen.
This is the reason why mobile gambling exists and why businesses continue to invest in its development. In other words, we cannot expect any drastic shifts from this market, but only further investments, as it will continue to play a crucial role even throughout 2021. Here we will go over why mobile gambling will continue to be relevant and talk about potential innovations in this field.
Complying With Regulations
Gambling industry is heavily regulated and new regulatory demands pop up every now and again. One of the more recent rules is that betting firms must check on their users after each hour. The regulation that was added after a pandemic lockdown as the number of online gambling users began to surge. This contact can be done via chat or a phone call, so having a mobile-friendly app makes it easier to comply with these regulations, simply by adding a call function to the platform.
User-friendliness
One of the main selling points nowadays, especially with students or younger consumers is user-friendliness. The less friction between the user and the content they want to interact with the better. If students in the UK can access the desired content or have a meaningful play session of slots with just a few taps on their screen, they are more likely to find the app appealing. Moreover, young users in general often use their phone to do online searches. If they can immediately interact with the displayed results and set up their account, they will likely do so. This is just another layer of value that mobile gambling brings to the table.
It’s An Ongoing Trend
Any industry strives to tie their product with some of the latest tech trends, to make it more appealing. There are multiple casino trends that are likely to emerge in 2021, and mobile gambling is still trending. VR tech is also rising in popularity but it still has a long way to go in terms of convenience. Digital currencies are becoming more and more stable as they are becoming a viable payment option, and there are already casinos that allow you to fund the account via crypto transfer.
To get back to mobile metrics, the number of users will continue to rise, which means there will be more eligible users. In fact, some metrics indicate that general mobile commerce will grow 68% by 2022. There are also new sports trends that are bringing even more users into a world of sports betting. E-sports continues to rise and the audience mostly consists of young people and once again students.
Game Quality
One of the main reasons why mobile gambling will stay relevant for years to come is software development. Some of the best game developers like NetEnt and Microgaming have created top-tier mobile casino games. For many users, these games now feel better on mobile than on the PC, which was not always the case. As our phones become more sophisticated the app quality will surely follow, so as time goes we will have an even smoother game experience. Developers also want to offer a wider range of games tailor-made for mobile users, which will keep people coming back to mobile casino sites.
Conclusion
Clearly, mobile gambling and gaming, in general, is not going anywhere for the foreseeable future. Phones are basically miniature computers nowadays, and make a lot of things more convenient. We increasingly rely on them to find relevant information, and for entertainment. Moreover, cost-wise they are becoming more accessible all over the world, which only results in an increased number of users.
All of these factors only indicate that mobile gambling will continue to play a major role in 2021, and the iGaming industry will continue to invest in their mobile products. On top of that, playing on mobile has some clear advantages over land-based casinos, which is only an additional reason for the growth and independent development of this branch. To sum up, more users, more games, more fun.