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What is the Purpose of Your Cryptocurrency or Blockchain Video?

What is the Purpose of Your Cryptocurrency or Blockchain Video?

If you're looking to start creating cryptocurrency animation video and blockchain videos, the first thing you need to decide is what your video is going to be about. There are three main reasons for making a video about cryptocurrency or blockchains:

  • To educate people about blockchain or cryptocurrency (the technology behind it);
  • To promote your product or service using this type of currency or technology as a selling point;
  • To explain how something works (blockchain or crypto).
image 1 - What is the Purpose of Your Cryptocurrency or Blockchain Video?

Define the Core Components of Your Blockchain or Crypto Currency Video

A cryptocurrency or blockchain video is an effective tool for educating your audience about the basics of crypto. You can use these videos to explain what a blockchain is and how it works, whether you’re looking to teach people about cryptocurrencies in general or just one particular cryptocurrency.

The first step is to define what a cryptocurrency or digital currency actually is. The dictionary defines digital currency as “a type of currency that is stored electronically rather than physically.” This means that instead of using coins and bills like traditional currencies do, they are stored in electronic form on computers and phones around the world through virtual wallets (which can sometimes be physical). Digital currencies also allow users to purchase goods and services over the internet without having to exchange them for traditional currencies like dollars or euros—they just need access to their virtual wallet where all their funds are stored safely away from hackers!

Create a Storyboard for Your Video

Storyboards are the sketches of your video. They’re a way to visualize how you want your video to be laid out and what elements will appear on screen. A storyboard gives you an idea of how long each section of your script should be, and it helps you determine where there might be gaps or inconsistencies in the narrative flow.

The key components of a storyboard include:

  • Title card;
  • Opening/introduction scenes;
  • Key points in script that need visuals (these can also be called “callouts”);
  • Closing scene.

Use the Right Software to Make Your Animation

If you’re not using Adobe, then you’re doing it wrong.

I'm sure there are other great software options out there for making animations or videos. But if you want to make a crypto video and actually convert viewers into buyers, there's no beating the big A.

Adobe After Effects is used for creating movie visual effects and animations while Adobe Illustrator is used to create vector graphics and illustrations (including logos). Adobe Premiere Pro is a video editing application that can also be used to record audio commentary as well as add titles and credits to your videos. And finally, Adobe Photoshop lets you edit photos in addition to creating vector graphics like those created with Illustrator.

Give Your Audience an Easy Way to Contact You at the End of Your Video

The best way to do this is to make sure your contact info is on the video. You can use a call to action, or you can simply state that you'd like to hear what people have to say and include your phone number. If you're going with the latter option, don't hide it in an end card or credits list at the end of the video—put it right up there in plain sight.

The second step is making sure viewers can actually find your contact information when they want it. Don't use a web form (or another type of redirect) if possible; most people won't follow through on engaging with you if they have to search for where else they might find details about how they should reach out and communicate with you.

Making a good cryptocurrency or blockchain animation video requires research, planning, and a storyboard

You’ve decided you want to make a cryptocurrency or blockchain animation video. Great! Before you start writing out your storyboards and animating, you need to do some research. What exactly is cryptocurrency? How does it work? Why would people want it? These are all important questions that will help inform the ideas that go into your animation.

Once you have a sense of what you are going to talk about in your video, it’s time to plan out the content and structure of the script with a storyboard. A storyboard is basically just an outline of what happens in each scene—it helps keep things organized so nothing gets left out or put in at the wrong time! There are lots of ways to create one (you could use software like Adobe Story), but I find that just using some sticky notes on the wall works well too!


There are a lot of ways to make a cryptocurrency or blockchain video. But there’s only one way that will actually work: by planning out your story and creating an animation that is easy for viewers to understand. This will get them excited about what you have to offer and help them convert into customers.

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