When thinking of implementing an SEO campaign, it is important to consider the different strategies that are available to you. Each of which can benefit your business in a different way and aid in the growth of your company. To help you get started, we will be providing you with insight into SEO and what you need to know for a successful campaign.
If, after reading this article, you still don't know where to start, don't be discouraged. SEO is confusing, and best practices are constantly changing. Don't let a lack of experience and understanding hold your small business back from reaching its full potential online. Let an SEO agency for small businesses handle the technicalities and drive more targeted traffic to your website.
Remove What Slows Down Your Site
When starting on an SEO campaign you need to make sure that you are removing what slows down your site and making sure your website has a loading speed of under 5 seconds. This will benefit you greatly as it will reduce the bounce rate of your website and enable you to compete with your direct competitors and bring conversions up month by month slowly but surely.
Make Sure Your Backlinks Are Relevant
Another way that you can boost the visibility of your website is to guest post on other websites. This builds a relevant backlink profile and can help to add value to your website. However, it is important to make sure that each link adds value and has a high volume of traffic. Should any of your backlinks look spammy, you are putting the business at risk of being hit by a penalty. This will mean your website will lose ranking positions and could hurt other aspects of your SEO campaign in the long term, therefore staying on top of links is just as important as building a stable website.
Write Your Content For Audience First
Though it may be tempting to write content that caters to Googles algorithm, you want to make sure that your content is appealing to the customer first. By creating content that is relevant and interesting for your target audience, you are likely to see an increase in visitors, ranking positions and session duration. This will improve the rankings and allow you to compete with your direct competitors, it is then time to make sure the content is optimised with keywords and optimised subheadings. This will take your content to the next level and improve your websites E.A.T level.
Don’t Be Afraid Of Negative Space
Negative space is seen as a negative by many old school designers, however, this is not the case. By using negative space to your advantage, you are able to make a website that is appealing to the customer whilst still leaving space for your content and imagery. Negative space in a creative way can ensure that the website does not look cluttered. This will benefit you greatly as you continue to expand as a business as this negative space can be used for images or bits of text moving forward.
With this in mind, there are several ways that you can benefit from using SEO marketing strategies, it is important however to make sure that they are implemented correctly. Which of these elements will you be trying first?