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Any links to online stores should be assumed to be affiliates. The company or PR agency provides all or most review samples. They have no control over my content, and I provide my honest opinion.

Customer Support isn’t sexy. Nor is it ever usually great. At its worst, it could be hours on the phone waiting for an operator or even trying to find someone who speaks the same language as you in the first place. At its best, you can resolve your own issues in just a few clicks, but hey – that’s a rare occasion. Now, when you put it in the context of what you need Customer Support for, then you start to realise why it’s so important – especially if we are talking about large sums of money.

At what cost does the need for great Customer Support kick in? If it’s your overdue power bill and you’re on the hook for $2500 or your power will get cut off tomorrow, you want some good Customer Support. If it’s a faulty $20 USB connector, you might just throw it out and buy a new one to avoid a Customer Support department wasting your time. If you’ve deposited $700 at an online casino and it’s not showing up as a credit in your account, you’ll absolutely be waiting around for Customer Support until it’s rectified. That is unless the Customer Support department of the particular casino is a phone line only open from 11 am until 2 pm Monday to Wednesday in New Zealand time. What?! Ouch!

Online casino Customer Support matters

Unfortunately, this feature is overlooked way too often, and it’s only until customers need to sort out an issue that its value is recognised. However, the reality is, sometimes it’s a little too late because not all online casinos offer the same quality of customer service. This is precisely why it should be one of the boxes to be ticked in your list of criteria when choosing the right operator.

In saying all this, there are great resource sites such as, where some of the best providers out there are listed. For example, UK Casino Club is renowned for its healthy selection of games titles, generous welcome bonus offers, and of course, excellent customer support.

How can you find great online casino Customer Support?

Here’s the thing. Not all online casinos were built equally. Actually, that’s a little bit of a lie, as many online casinos have exactly the same functions, games, and platforms underneath, but simply have different skins over the top to appeal to different audiences. That’s a bit of a tale for another day, though.

When it comes to Customer Support, some casinos are worth their weight in gold and others are about as useless as a wooden frypan. But how can you spot the good guys from the bad guys? Here are some ways to spot a good Customer Support function.

Live Chat

Live Chat in the browser is usually the easiest way to solve a problem that occurs through the use of an online casino and many casinos now offer this function. Before playing at a casino you might like to give this function a tester, just to see if the support is up to scratch. If the casino has put in a lousy bot as their Live Chat agent, you might not like the results, so test and see.


Yes, good old phone numbers still exist for a reason. Plenty of online casinos and other businesses still offer a phone line to call in case of issues. Again, give it a call just to see that it’s connected and not just an answering machine message on the other end.


Email certainly isn’t the best way to access fast Customer Support but it might do in a pinch. Check to see if the online casino lists how fast their response times will be to incoming customer service requests.


Social media accounts can be pretty effective Customer Support channels if you know how to use them. If you aren’t getting a reply in a private message, write a public message on their page. This prompts the company to reply publicly too, so they keep up a good reputation among viewers of their page.

Knowledge Base

Some of the largest online casinos will have fairly comprehensive Knowledge Bases, where you can look up your issue and hopefully get an answer. Self-service like this takes a long time to build so it’s not exactly common.

24/7 Availability

When are you gambling? The middle of the night? Of the day? What time is it where the casino is based? If you choose a site that has 24/7 Customer Support through at least one of the methods listed above, you’ll be able to get help when you need it – even if you have to wait a little bit.

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