Having set up your medical practice, the next step is to attract patients through your doors. While there are various ways to market your services such as through social media channels, targeted pay-per-click ads and other digital marketing strategies, such methods may not be enough by themselves to get your business noticed.
In today’s digital age, search engine optimization (SEO) is an essential strategy to increase your online presence and visibility with prospective patients. In this article, we will look at some of the benefits of using SEO to grow your medical practice.
Online Searches Are Key
The online approach to finding local healthcare services means that SEO is essential for any medical practice to flourish. These days patients rely heavily on online tools to find and compare healthcare providers and book their appointments. According to a 2020 consumer survey by Doctor.com patients now rely on online resources nearly twice as much as they do referrals, with the use of referrals having declined by 44% since 2018.
Ranking highly in search engine results pages (SERPs) is therefore essential for a medical practice to raise its profile within the area. SEO can help your small business grow by establishing a more prominent position in search results helping more patients find your medical practice.
Generate High-Quality Leads
Medical practice SEO can help drive high-quality traffic to your website as it allows you to target a specific demographic based on the health services you are offering. By optimizing your website with keyword content you can ensure your medical services will rank well for your target audience’s search intentions. For example, by entering keywords such as “doctor near me” or “family practitioner” into a search engine your practice can rank highly on a SERP if it has been optimized correctly.
These organic, naturally generated searches will bring high-quality leads to your website which can further improve your website’s ranking online, as well as increase the likelihood of visitors ‘converting’ by booking an appointment at your clinic.
Better Brand Awareness
While your website may not always be clicked on every time, SEO will ensure it still features on the first page of a SERP. By occupying the top spots on a consistent basis you will ensure your medical practice is still being noticed helping to build awareness of your brand. The more prominent its position in an online search the more likely it will become noted in the minds of your potential future patients.
SEO is also key when it comes to building brand authority as search engines such as Google will take note of the number of patients that are visiting your site from the various searches they conduct. The greater the level of patient engagement on your site the more likely it is to present your site as an authority that offers meaningful healthcare services to its visitors. This is essential for any healthcare provider as it helps to establish your medical practice as the go-to service for any medical-related matters.
SEO is an essential digital marketing strategy to help your medical practice grow and attract new patients.