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Social networks have become an important communication channel, not only to stay connected with family and friends, but also to do business. One of the most influential is Facebook, which has millions of subscribers all over the world and reaches everywhere thanks to the internet; that is why it is widely used to sell and promote all kinds of products.

To sell or promote a brand or product, you need effective communication channels through which you can offer and present them. Ever since man began to trade and do business, he has used everything at his disposal to offer his goods and services, which has now been greatly enhanced by technology.

One of these effective channels are the social networks that have a great reach in the population of all strata, with a great impact, which is growing every day, becoming even greater than that generated by the traditional media.

Among these social networks, there is one that has become the preferred medium for a large part of the world: Facebook, which has almost 2.8 billion active users per month, making it one of the main channels for promotion and marketing on the Internet.

To get the most out of it you have to know how to use it, and for that it is important to have good applications that help you to use certain functions better, such as those offered by the platform, where you can find a series of useful tools to get the best out of this important social network.

Facebook is currently the most used social network in the world and not only to communicate with family and friends, but also to do business, so much so that even large consolidated companies have this social network among their main sales channels.

How to sell on Facebook?

To use Facebook as an effective means of promotion and sales, some basic recommendations should be taken into account, among them:

Create an account for the company, apart from the one you have personally. It does not matter whether you have a digital page with your company, as Facebook can be used both to reinforce your web platform and to make sales independently.

  • Establish your brand. It is indispensable to be clear about what you are going to sell and to which market area it belongs.
  • Design a sales strategy. You must know the target audience you want to reach with the product or brand, in order to develop an effective campaign that reaches those who need to be reached to generate potential customers.
  • Activate the Facebook Marketplace. This application allows you to sell anything you want in a large virtual shop to which all Facebook members have access and which geolocates the products to limit sales within your geographical area of action. Of course, that doesn’t mean you can’t also sell internationally.
  • Configure the shop according to your needs. This way, you will be able to use all its functions according to the characteristics of what you offer and how far you want to go.
  • Present and promote your products in detail. Everything you sell has to be properly characterized with all its details and benefits so that potential customers can get to know the product better and decide to buy it.
  • Interact with your customers. You must always be attentive to your customers’ questions and concerns in order to answer their doubts in a timely manner, this way you will guarantee a close bond that usually leads to a successful sale.

Facebook is a great way to sell that many uses to expand their business and reach many more people. There are even those who use it as their only sales channel in a very successful way and without the need to use other media. Of course, it is always good to have as many ways to promote and sell as possible, although this social network is enough on its own.

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